Price: $24.99 - $19.00
(as of May 14, 2025 07:01:55 UTC – Details)
As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.
Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.
You’re not the only one who notices—but you are the only one in the perfect position to do something about it.
Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience. You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.
ASIN : B0944XKL81
Publisher : Lioncrest Publishing (May 18, 2021)
Publication date : May 18, 2021
Language : English
File size : 3.7 MB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 214 pages
Customers say
Customers find the book valuable, with one mentioning it’s a must-read for current and aspiring CMOs. However, the content receives mixed feedback, with several customers noting they gained no knowledge from it.
AI-generated from the text of customer reviews